Report on Skill for Market Training (SMART) Academy

25^th Jan, 2023

Skill for Market Training (SMART) Academy Overview:

The SMART Academy is committed to equipping students of Lloyd B. Pharm. with the essential skills required for success in the pharmaceutical industry. Our program focuses on practical, industry-specific training to bridge the gap between academic knowledge and real-world application.

Date: 25.01.2023
Time: 01:00 PM – 04:00 PM
Venue: LH-2 Class Room, Campus -1
Participants: B. Pharm Final Year Students

Program Highlights:

1. Pharmaceutical Sales Techniques: The training covered fundamental sales techniques tailored for the pharmaceutical sector. Students learned about effective communication, sales strategies, and customer relationship management.

2. Product Knowledge and Branding: Understanding pharmaceutical products is essential for effective marketing. The training program delves into product knowledge, differentiation, and branding strategies.

3. Regulatory Compliance: The pharmaceutical industry requires adherence to strict regulations. Students were trained on compliance with laws and regulations governing pharmaceutical marketing.

4. Market Research and Analysis: Learning to analyze market trends and consumer behavior is crucial. The training includes practical exercises in market research and data analysis.

5. Professional Development: Beyond technical skills, the training program focused on professional development. This includes resume building, interview techniques, and workplace etiquette.

Training Methodology:

Interactive Workshop: The workshops are conducted by industry experts of Pharma Company to facilitate active learning.

Case Studies: Real-life case studies challenge students to apply theoretical concepts to practical scenarios.

Role-Playing Exercises: Role-plays simulate sales and marketing situations, helping students refine their skills in a safe environment.

Outcomes:

After completion of the training program, students acquired following skills:

• Demonstrate proficient sales and marketing skills in the pharmaceutical industry.
• Understand the regulatory landscape governing pharmaceutical marketing.
• Effectively analyze market trends and customer behavior.
• Develop a professional attitude and presentation skills required in the workplace.

Conclusion:

The SMART Academy is dedicated to empowering Lloyd’s B. Pharm. students with practical skills and knowledge to excel in pharmaceutical Industry. Academy holistic approach ensures that graduates are well-prepared for the challenges and opportunities in the pharmaceutical industry.