Introduction

Lloyd Pharmacy College organized a guest lecture on 13th February 2025, focusing on career guidance for pharmacy graduates in the field of sales and marketing. The session was conducted by Mr. Shailesh, Marketing Head at Multani Pharmaceuticals Ltd, who shared valuable insights into industry expectations from pharmacy graduates aspiring to build a career in pharmaceutical sales and marketing.

Key Highlights of the Lecture

Mr. Shailesh began the session by discussing the growing opportunities in pharmaceutical sales and marketing. He emphasized that while technical knowledge is essential, soft skills, business acumen, and adaptability are equally crucial for success in this field.

The key takeaways from the session included:

• Strong knowledge of pharmacology, drug composition, and therapeutic uses.
• Good communication and interpersonal skills for effective doctor and distributor interactions.
• Sales acumen, negotiation skills, and ability to build relationships.
• Understanding of market trends, competitive analysis, and regulatory guidelines.
• Product knowledge and its practical application in patient care.
• Persuasive selling techniques and effective customer engagement.
• Digital marketing and the role of technology in pharmaceutical promotions.
• Time management and goal-oriented approach in sales targets.
• Opportunities in brand management, market research, and product development.
• The potential of entrepreneurship in the pharmaceutical sector.

The session concluded with an engaging Q&A round where students clarified their doubts regarding job prospects, skills enhancement, and career progression.

The guest lecture was highly informative and motivated students to explore careers in pharmaceutical sales and marketing. Mr. Shailesh’s insights helped students understand the real-world industry scenario and the skills required to thrive in the competitive pharma market. The session was well-received and ended with a vote of thanks by the faculty members.