Introduction:

A workshop was organized on 15th September 2025 at 10:00 AM at Lloyd Institute of Management & Technology for the benefit of pharmacy students. The session was led by Mr. Ravi Singh Kushwaha, an esteemed professional serving as the Head of Digital Strategy and Development at BlueOcean Healthcare.

Objective:

The primary objective of the workshop was to expose pharmacy students to the growing role of digital strategy in the healthcare and pharmaceutical industry, bridging the gap between technical pharmaceutical knowledge and emerging digital innovations.

Session Highlights:

Introduction to Digital Healthcare Trends: Mr. Kushwaha shared insights on how digital technologies are transforming healthcare delivery and pharmaceutical services.

Role of Pharmacy Professionals in the Digital Era: He emphasized the evolving role of pharmacists in a tech-driven healthcare environment, highlighting areas such as telepharmacy, digital marketing of pharma products, and patient engagement through apps.

Case Studies and Real-World Applications: The session included real-life case studies from BlueOcean Healthcare’s digital campaigns and initiatives, allowing students to understand practical applications.

Interactive Q&A: Students actively participated in the interactive Q&A session, raising pertinent questions related to digital careers in pharma.

Outcome:

The workshop was highly informative and well-received by students. It successfully broadened their understanding of the intersection between pharmaceutical sciences and digital innovation, and inspired many to explore future opportunities in this domain.

Conclusion:

The session concluded with a token of appreciation presented to Mr. Ravi Singh Kushwaha by the faculty members. The workshop served as a valuable learning experience and reinforced Lloyd’s commitment to providing industry-relevant exposure to its students.